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Economic Policy Associates Ltd


Data Visualisation and Analysis.

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Mapping social networks
1) New tools are enabling us to map and examine social networks in truly amazing ways. The map shows a global social network. Each line is a connection between two people on the social network. With each person being positioned based on their global position.
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We can examine each point in this network, to consider how important an individual is in a social network. There are multiple different measures of importance in a social network with the simplest being the number of links to other people in the network. To the more complex such as how many people pass through you to reach other points on the network. This analysis can enable you to identify the key players in the networks, enabling advertising and marketing efforts to be focused on these players.


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2) Plotting data on maps.
By using specific software such as QGIS, we are able to plot data onto maps. The map above shows all the crowdfunding campaigns of Kickstarter captured in a 3 month period. This mapping can also be used to further analyse data, by comparing the points to regional factors, such as the literacy rate or unemployment

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Economic Policy Associates Limited
50 Keswick Road, Surrey, KT23 4BH
Registered in England and Wales No. 9694127


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